ABOUT US
Our story
At Distinctive we’re passionate about delivering products that customers want and need. As a team of experienced former retailers, we have a deep understanding of the challenges that both buyers and suppliers face when trying to deliver differentiation to shoppers.
Our mission is to eliminate these challenges and create a seamless sourcing process, providing customers the right products, at the right locations, when they need them and at the right price. Our bespoke offers are more relevant to that stores' specific shoppers' needs and encourage them to visit the store more, boosting sales.
We specialise in ambient, chilled and non-food categories, helping retailers enhance product ranges, respond swiftly to emerging trends, and adapt to rapid changes in demand. Whether the needs are local, seasonal or category specific, we understand that continuous evolution is crucial for retail success in the current market.
Our bespoke supply chain solutions are designed to fit each retailers' needs, offering integrated EDI solutions, lower MOQs, customised price promotions and locally sourced or exclusive products. Distinctive is committed to delivering to the retailer and its customers requirements.
We love helping create differentiated in-store experiences. It's simple: no fees, no capital investments, no need for you to take-on complex solutions. We can do as much as you need us to.
We started our Distinctive journey in 2018. In 2019 we got our first product listing in Sainsbury’s! It was Lottie Shaw’s famous Parkin Cake.
FUNDAMENTALS
Our values
It’s about the shopper
Shoppers are the measure of the value we create and keeping them at the heart of everything we do is paramount to our success. Whether a single product sourced locally, a dietary need or a new distinctive range of products, our mission is to bring shoppers what they look for and what they value.
Challenge conventions
We think differently and take on challenges others shy away from. This pushes us outside our comfort zone, encouraging us to adapt, solve business problems and create value to the benefit of our customers.
Do the right thing
We pride ourselves on looking to do the right thing for our customers, shoppers, suppliers, our community and our team. We support each other as we aim to do that everyday.
Make it work
We look to understand how our partners operate: retailers, suppliers and logistics partners. We design & operate a supply chain for each partner to focus on their own strengths; from making great products to running great stores, while we roll-up our sleeves to do everything else to deliver a better offer for the shopper.
Marginal gains
Small incremental changes implemented consistently help us achieve significant improvements over time. We continuously look to implement marginal improvements in the products we offer and in the way we run our operations, to better serve the changing needs of our customers.
GROCERY DISTRIBUTION 2.0
By retailers
for retailers
Value is created by shoppers buying our products; we need to do a good job for them
Get products to the customers who want them when they want them
We need to take on the hard challenges so our retail supply partners don't have to
Buyers can now launch the right products in the correct stores at speed
In the same year, we got our first local product range listed in Central Co-op Bakewell store.
Since then, we have supplied more than 13 million products to our UK customers.
THE DISTINCTIVE TEAM
Avi Moor
CEO
Charles Shorthouse
Account Executive
Grace Barsby
Supply Chain Manager
Jen Hargrave
Accounts Director
Nigel Lane
Supply Chain Analyst
Sam Leek
Supply Chain Analyst
Tracie Field
Controller